Masterclasses & Workshops
STORYTELLING FOR BUSINESS
Storytelling is an essential communications tool. Data and information are not enough to explain, inspire, influence towards a desired outcome and lead to results.
Businesses need to learn how to integrate storytelling into their marketing and communication efforts in order to make their brands more appealing. Yet, how do you decide what story to tell? How do you tell that story for maximum impact? And what if you don’t have a story?
The course focuses on how to use stories strategically for marketing and personal branding. During the course, you will discover the art of purposeful storytelling and find out how it can help you engage with your audience. You will understand how stories can help you cultivate relationships with products and people, rally teams around a strategy and fuel compelling narratives that shape organizational culture.
This program provides answers to questions such as:
How can I use stories as a marketing tool to get more clients or ensure a better positioning?
How do some stories help my business?
How do I tell a story that is perfect for my purpose and occasion?
How do I mine my background for stories that support my image and marketing?
How do I avoid mistakes in storytelling that make me look like an amateur?
The course is tailored to suit all interested participants. No advance preparation is required. Participants should have an open-minded attitude to storytelling and be ready to get involved as active learners in a group, not as passive listeners.
The course will equip participants with the skills and confidence to use storytelling in communications. As a result, you will learn how to:
-discover your own storytelling ability
-create your authentic, compelling story that promotes you and your business
-use storytelling techniques to bring facts and figures to life
-weave your story into business presentations
-use stories to achieve more impact from your marketing
An interactive course, consisting of live group instruction, open discussion, experiential exercises, sharing and group feedback.
Duration: Duration: 1 day – 09.00 – 17.00
Angeliki Kosmopoulou (PhD, MBA) is a communications consultant. She holds a B.A. in History and Archaeology from the National and Kapodistrian University of Αthens, a PhD in Classical Archaeology from Bryn Mawr College, Pennsylvania, USA and an MBA from Leicester University in the UK. Following a career in archaeology and cultural management, she established “Logos Associates”, a boutique communications agency focusing on copywriting, content creation and consulting. She has worked for a broad clientele including multinational companies, small businesses, public and private organizations, politicians, artists and scholars. She teaches copywriting, business writing, storytelling and crisis management to marketing- and advertising professionals, startuppers and young entrepreneurs. Angeliki is also a mentor for organizations such as “Women on Top” and “Women Act” and a member of the Advisory Board of DIANEOSIS, an independent think-tank based in Athens. A published scholar in classics and archaeology, she writes stories and is a regular contributor to Greek media (Athens Voice, To Vima, Huffington Post, Runner).