Masterclasses & Workshops 

Profitable Product Management

Overview

Product managers are responsible for end to end management of their products from short term profitability to long term sustainability.  To achieve this product managers need to be all-rounders able to devise marketing plans and metrics and manage their portfolios effectively. This course provides practical and usable formats for succeeding in these tasks contributing to improved profitability.

Who should attend?

Individuals who are currently in the role but need formal training in the strategic and tactical tools as well as those who are preparing for such a role.  Many companies use this course as qualifying training for all their product managers to ensure that best practice is applied consistently.

Learning outcomes

  • Use razor sharp analysis to develop winning product plans.

  • Create a positioning strategy.

  • Write and deliver a go-to-market plan.

  • Build a robust and sustainable product portfolio.

  • Price your products skilfully.

  • Choose, specify and develop new products.

  • Influence others building trust and support for your programs.

  • Work closely with marketing communications.

  • Understand and use financial metrics.

  • Build intangible value into your products.

Course Duration: 2 days

StudySmartis proud to be working with loyal professionals, our highly valued associate partners, that honour their word and add value to our clients. Behind our success lies teamwork. This is why we have been working with the same professionals for a significant amount of years as we value this loyalty and trust. As Michael Jordon once said, “talent wins games, but teamwork and intelligence wins championships”

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