Masterclasses & Workshops 

Marketing Performance & Audit

Overview:

This unit applies to individuals working in a marketing management role who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing planning and management auditing process of an organisation. The outcomes of marketing audits generally are used to inform an organisation’s marketing plan.

 

Content:

  • Conduct an external marketing audit

  • Conduct an internal marketing audit

  • Conduct a marketing department audit

  • Identify the form of a marketing audit

  • Prepare a marketing audit report

  • Prepare for a marketing audit

 

Learning Outcomes:

This unit describes the performance outcomes, skills and knowledge required to prepare for, conduct and report on a marketing audit in accordance with an organisation’s marketing plan.

Course Duration: 3 Days

 

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