Masterclasses & Workshops 

Digital Marketing for Business Growth

A complete guide to digital marketing best practice, techniques and tools

Overview

 

This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave 

Who Should Attend

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

 

Delivery Style

Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately. Videos of successful viral and disruptive marketing campaigns will be shown throughout the workshop.

 

Course Director

Dr. Antony Michail has been actively involved in marketing training, education, and consultancy over the last 15 years working for a range of private clients both in the Greece and internationally (UK, South Africa). Combining a practical strategic approach supported by key underpinning strategic marketing principles, Antony's aim is to improve the professional marketing standards for individuals, marketing teams and organisations.

Course content

  • Digital Marketing in perspective

  • Search Engine Marketing (SEO & PPC)

  • Building a Digital Marketing Plan

  • Online customer segmentation

  • CRM for Digital Marketing

  • Disruptive Digital Marketing Strategies

  • Growth and engagement – develop your online audience.

  • Best practices – for Facebook, Twitter, Youtube, LinkedIn, and others

  • The importance of content marketing: Producing engaging content

  • Email Marketing: An overview and best policies

  • Mobile marketing

  • Affiliate Marketing

  • Social media channel selection

  • Social Media, Online PR and Reputation Management.

  • Online Advertising

  • Viral Marketing and Online Word of Mouth Strategies

  • Analytics and digital marketing metrics

  • Digital Marketing next steps and creating a strategy.

  • Google Tools – WebMaster, Local, Plus & More

  • Google Analytics – Deep-dive analysis and what it means

  • Social Media Management – Internal & External strategies, planning and measurement

  • Games market and digital marketing strategy

StudySmartis proud to be working with loyal professionals, our highly valued associate partners, that honour their word and add value to our clients. Behind our success lies teamwork. This is why we have been working with the same professionals for a significant amount of years as we value this loyalty and trust. As Michael Jordon once said, “talent wins games, but teamwork and intelligence wins championships”

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