Masterclasses & Workshops 

BUSINESS WRITING FOR RESULTS 

Introduction

 

So much of success in business depends on writing well. Mastering effective business writing skills is even more important in a volatile economy, when there’s no time for wasted words or miscommunications. Organized, logical and persuasive writing allows you to break through the clutter and get your message heard. Effective texts engage your audience, prompt action and deliver results. On the contrary, confused messages and poor language can damage your reputation and cost your business.

 

This business writing workshop provides basic formats and formulas for writing with clarity and conviction, tackling any writing task and communicating to you readers what they need to know. It covers a broad array of topics – from advanced principles of persuasion, influence and motivation to basic grammar and word selection. 

This program provides answers to questions such as:

 

  • What are your audience’s needs and expectations

  • How you can organize your ideas and generate content

  • What are the appropriate persuasion tactics and tone

  • How to structure your document

  • What are the formats for basic writing requirements

  • How to write clear, effective, professional business documents (e-mail, memos, letters, reports etc)

  • How to edit and proofread your texts for best results 

 

Prerequisites

 

The course is tailored for individuals who write texts for all business operations, such as administration, marketing, advertising and communications, etc. No advance preparation is required. 

 

 

Course Benefits

 

The course equips participants with the skills and confidence to write clearly and concisely. As a result, you will learn how to:

 

  • Quickly organize your thoughts and generate content

  • Create documents that readers will read

  • Choose the right words and tone

  • Build credibility and enhance your professional image

  • Eliminate numerous time-consuming revisions

  • Rid your writing of "fluff” 

 

Teaching Method

 

An interactive course, designed to help business communicators improve their writing skills through preparation, organization, and exploration of the needs of the reader. It involves lecturing, writing and proofreading exercises as well as sharing texts and feedback with the group. 

Agenda

Date: 11-May

Course Duration: 1 day – 09.00 – 17.00

Seminar outline

 

WHY BOTHER? THE VALUE OF THE WRITTEN WORD IN AN E-WORLD

  • Why is writing still important

  • Words vs images

 

INTRODUCTION TO BUSINESS WRITING

  • Audience

  • Message

  • Word choice

  • Developing and preparing documents

 

PRINCIPLES OF EFFECTIVE WRITING

  • Overcoming the writer's block

  • The need for planning

  • Preparing notes for your texts

  • The strategy of the text: Putting words in strategic sequence

 

DOCUMENT TYPES AND THEIR CONSIDERATIONS

  • Letters and Memos

  • Executive Summaries

  • Reports

  • Proposals

  • Communications materials

  • Emails

  • Social media

 

CONTENT DEMYSTIFIED

  • Prioritizing ideas to be shared

  • Creating “writing blocks” of content

  • Exploring titles and headings

  • Exploring conclusions

 

PREPARING THE DRAFT

  • Organize your thoughts

  • Set the appropriate tone

  • Put words together

  • Paragraphs, grammar, words and spelling: everything matters  

 

EDIT AND PROOFREAD

  • Strategic revision and editing

  • Techniques for effective editing and proofreading

  • The polished text

  • Visual appeal – the final touch

Your trainer

Angeliki Kosmopoulou (PhD, MBA) is a communications consultant. She holds a B.A. in History and Archaeology from the National and Kapodistrian University of Αthens, a PhD in Classical Archaeology from Bryn Mawr College, Pennsylvania, USA and an MBA from Leicester University in the UK. Following a career in archaeology and cultural management, she established “Logos Associates”, a boutique communications agency focusing on copywriting, content creation and consulting. She has worked for a broad clientele including multinational companies, small businesses, public and private organizations, politicians, artists and scholars. She teaches copywriting, business writing, storytelling and crisis management to marketing- and advertising professionals, startuppers and young entrepreneurs. Angeliki is also a mentor for organizations such as “Women on Top” and “Women Act” and a member of the Advisory Board of DIANEOSIS, an independent think-tank based in Athens. A published scholar in classics and archaeology, she writes stories and is a regular contributor to Greek media (Athens Voice, To Vima, Huffington Post, Runner).

StudySmartis proud to be working with loyal professionals, our highly valued associate partners, that honour their word and add value to our clients. Behind our success lies teamwork. This is why we have been working with the same professionals for a significant amount of years as we value this loyalty and trust. As Michael Jordon once said, “talent wins games, but teamwork and intelligence wins championships”

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